Do you remember when the Wii came out around Christmas time in store? It was pretty hard to find. This is another example of how supply and demand affect our lives but at the same time Nintendo took advantage of it. The Wii was the hottest toe and everyone wanted to get one which gave this new gaming device a high demand. Nintendo decided to make a limited amount to increase buyers demands for their new product giving them the possibility of increasing the price. If there is a high demand for a product, businesses will make sure their product or service is priced high allowing them to make more money and making us pay more for something that is worth cheaper than they make us believe.